Wisdom and Experience


Professional Certifications


The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered marks (collectively, the “CFP® marks”) are professional certification marks
granted in the United States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners to hold CFP® certification. It is recognized in the United States and a number of other countries for its

(1) high standard of professional education;
(2) stringent code of conduct and standards of practice; and
(3) ethical requirements that govern professional engagements with clients.
Currently, more than 62,000 individuals have obtained CFP® certification in the United States.  To attain the right to use the CFP® marks, an individual must satisfactorily  fulfill the following requirements:

Education – Complete an advanced college-level course of study addressing the financial planning subject areas that CFP Board’s studies have determined as necessary for the competent and professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP Board’s financial planning subject areas include insurance planning and risk management, employee benefits planning, investment planning, income tax planning, retirement planning, and estate planning;

Examination – Pass the comprehensive CFP® Certification Examination. The examination, administered in 10 hours over a two-day period, includes
case studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues and apply one’s knowledge of financial
planning to real world circumstances; Experience – Complete at least three years of full-time financial planningrelated
experience (or the equivalent, measured as 2,000 hours per year); and

Ethics – Agree to be bound by CFP Board’s Standards of Professional
Conduct, a set of documents outlining the ethical and practice standards for
CFP® professionals.

Individuals who become certified must complete the following ongoing education and ethics requirements in order to maintain the right to continue to
use the CFP® marks:

Continuing Education – Complete 30 hours of continuing education hours
every two years, including two hours on the Code of Ethics and other parts of
the Standards of Professional Conduct, to maintain competence and keep up
with developments in the financial planning field; and

Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards prominently require that CFP® professionals provide financial planning services at a fiduciary standard of care. This means CFP® professionals must provide financial planning services in the best interests of their clients.  CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®

Certified Public Accountant (CPA)

CPAs are licensed and regulated by their state boards of accountancy. While state laws and regulations vary, the education, experience and testing requirements for licensure as a CPA generally include minimum college education (typically 150 credit hours with at least a baccalaureate degree and a concentration in accounting), minimum experience levels (most states require at least one year of experience providing services that involve the use
of accounting, attest, compilation, management advisory, financial advisory, tax or consulting skills, all of which must be achieved under the supervision of or verification by a CPA), and successful passage of the Uniform CPA Examination. In order to maintain a CPA license, states generally require the completion of 40 hours of continuing professional education (CPE) each year (or 80 hours over a two year period or 120 hours over a three year period).  Additionally, all American Institute of Certified Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct which requires that they act with integrity, objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client consent if a conflict exists), maintain client confidentiality, disclose to the client any commission orreferral fees, and serve the public interest when providing financial services.  The vast majority of state boards of accountancy have adopted the AICPA’s Code of Professional Conduct within their state accountancy laws or have created their own.

Morningstar Research

Investors know and trust Morningstar because of their independence, the quality of their data and analysis, and their obsession with excellence. Morningstar takes a fundamental, bottom-up approach to investment research. Their analysts apply a consistent methodology as they complete their quantitative and qualitative research, which is available in reports on stocks, credit, muni bonds, funds, and 529 college savings plans. Morningstar fosters a culture in which analysts frequently challenge each other’s assumptions and speak freely and candidly about the investments they cover. Their analysts are intensely independent thinkers. They don’t pull any punches and are quoted daily in the news media for their objectivity and insightful commentary.